Critical social marketing: assessing the impact of alcohol marketing on youth drinking
نویسندگان
چکیده
This paper presents data from wave one of a longitudinal cohort study examining the impact of alcohol marketing on drinking of 920 secondary school pupils in Scotland. Critical social marketing studies such as this can help to inform the evidence base, and policy and regulation. Variables were constructed for 13 different types of alcohol marketing, along with various measures of drinking behaviour. Confounding variables tested included media exposure, demographics and parental and peer influence. Regression analyses found significant associations between awareness of, exposure to, and involvement in, alcohol marketing, and drinking behaviours and attitudes towards alcohol. The findings add to the evidence base demonstrating an association between alcohol marketing and youth drinking behaviour, and can help inform policy and regulation. Critical Social Marketing: Assessing the Impact of Alcohol Marketing on Youth
منابع مشابه
Alcohol marketing and youth drinking: a rejoinder to the alcohol industry.
As societal concern has increased in relation to alcohol consumption and alcohol-related harm (Rehm et al., 2009; Nutt et al., 2010), attention on factors potentially influencing drinking behaviours has grown. One such factor that has been identified is alcohol marketing (Babor et al., 2010). Numerous studies assessing the impact of alcohol marketing on youth drinking have been carried out over...
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